Los Angeles, California. The LA Galaxy and Black Arrow (FC), the lifestyle brand that focuses on the intersection of soccer and black culture, are officially collaborating on a series of projects over the 2020 MLS season. The collaboration was born out of their mutual quest to grow the game in the African American community in an authentic and impactful way. Throughout the course of the season, Black Arrow and the most successful club in MLS history will work together to release a combination of co-branded events, videos and various forms of creative digital content designed to reflect and pay homage to Los Angeles’ vibrant African American music, art and fashion scenes.
To kick off the collaboration, LA Galaxy x Black Arrow FC released a photography series that is tantamount to a “lookbook” for the clubs 2020 Home Jersey, a celebration of their 25th season in Major League Soccer. The content will showcase Black Arrow’s trailblazing approach to integrating soccer and black culture and will feature a raw glimpse into the life of up-and-coming rapper Azjah, “the princess of Compton,” who grew up miles from Dignity Health Park.
In conjunction with the content, Black Arrow is hosting a weekend of events on back to back days – Friday, March 6 and Saturday, March 7 – the weekend of the LA Galaxy Season Opener.
Friday, March 6 at 8 p.m. PT will feature a pop-up party at Vector90, the cultural hub and co-working space started by David Gross and Nipsey Hussle. Vector90 is located at 6111 S Gramercy Pl #4, Los Angeles, CA 90047
Saturday, March 7, for the LA Galaxy match vs. Vancouver Whitecaps FC at Dignity Health Sports Park, the collaboration will see Black Arrow working with the club to create a culturally immersive gameday activation. The activation will be designed for those who have never attended a soccer game to experience one of the most anticipated matches of the year, the official debut of Chicharito in Major League Soccer.
About Black Arrow
Black Arrow is the world’s first lifestyle brand focusing on the nexus of soccer and black culture. For its projects, Black Arrow has received national and international media coverage from organizations such as CNN, Goal.com, Yahoo Sports, The Undefeated, Bleacher Report, COPA90, The Daily Nation, and BBC Africa. The brand has become an instant success, described as “The New Wave” in the football world and building a following of over 100,000 fans representing 50 countries.