PROJECT OVERVIEW

Umbro engaged Black Arrow to highlight the Ethiopian National team kits a two part collaboration. This first piece of the project brought together the Ethiopian diaspora by telling the story of “Take Care of Home,” a nonprofit that builds schools in rural Ethiopia. The Ethiopia kits were sold through take care of home’s website and 100% of the proceeds went directly to them to continue supporting their mission. Black Arrow then tapped in with DJ OSHO, an ethiopian raised in toronto, now based in Atlanta to produce a lookbook styling the vibrant kits.

PRESS

VERSUS | SOCCERBIBLE