AS Roma have today announced a partnership with Black Arrow, a lifestyle brand focused on the intersection of football and black culture, that will see both brands collaborating on the creation of original digital content following stories across Italy, Nigeria and the United States. With a mutual love for both the beautiful game and bringing communities together, both sides hope the collaboration will showcase impactful, authentic, and real life stories that redefine the traditional boundaries between sports teams, fans and the media.“When Black Arrow FC first contacted the club in 2018 about working together on a project, we were excited to hear more about their plans,” said Paul Rogers, Head of Strategy at AS Roma.
