PROJECT OVERViEW

Wolves and Black Arrow FC team up with Nkenge Brown to blur the lines between soccer, fashion and Black culture in the second installment of their collaboration This release builds upon the initial goals of the partnership, to grow Wolves’ fanbase by attracting a new type of football fan within the United States through Black Arrow and showcase the influence football has on fashion. This project features New York based influencer and creative, Nkenge Brown who has created a photography collective centered around fashion, style, and empowering women. Nkenge reimagines a collection of Wolves’ retro kits, into stylish statement pieces.

Nkenge ( @itsnkenge ) pushes the boundaries of football culture by showing how Wolves’ retro kits, which each represent a piece of football heritage, are now being redefined as a staple of her wardrobe, empowering Nkenge and other women to enjoy the world’s most loved sport. Wolves have been able to use their history to bridge the gap between football and fashion and Nkenege continues the trend of challenging the notion that football kits can only be worn on the pitch and shows that football is a women’s game, just as much as a men’s game.

PRESS

GOAL